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The Dos and Don'ts Of Planning Your Advertising
The planning phase is one of the single most important steps you can take when you choose to start advertising your products or services. Without this, you’ll simply be wasting your money. So, with...
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4 Dos, 5 Don'ts & 6 Resources For Profitable Landing Pages
After you’ve worked so hard to get traffic, and convince them to click through to your landing page, it’s a real shame to lose most of them because you just tossed up a page, without much thought to...
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Creating Effective PPC Ads
Are you starting to pay out more for clicks than you’re earning? If so, maybe it’s time to consider creating an effective PPC ad. I realize you probably spent quite a bit of time on your current ad,...
View ArticleHow to Draw Your Customers In (Video)
It doesn’t matter what you’re selling, the fact is that when you run a business, you’re in the business of selling first and providing a product or service second. This makes it important for every...
View ArticleWhat Is Rich Media
It’s something we’ve all likely seen, and even used, but not always recognized. Rich media. Anything that has motion, audio, interaction, and is activated either by a user’s action, referrer, browser...
View ArticleSearch Engine Pay-Per-Click: AdWords VS adCenter
Site owners are understandably a little apprehensive when it comes to buying click advertising. After all, you’re paying for every visitor, so each click needs to count. Should you invest in Adwords?...
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AdWords Remarketing 101
The announcement that MSN and Google would offer ad remarketing was greeted with cheers and tears. Regardless of what your opinion is of the concept, however, there’s no denying it creates one of the...
View ArticleAdWords VS SEO VS Listings and Directories: Which Is Better For Local Marketing?
When you first start marketing locally, it can be a bit overwhelming. There are the many aspects of local SEO to remember, local AdWords to purchase, directories and listings of all kinds, and let’s...
View ArticleBing Releases Its Business Portal — Claim Your Listing Now
With Bing’s Local Listing Center in its final death throes, you may have been wondering how Bing would handle its local listing and SEO. Well, fear not. Bing has cut the ribbon on its Business Portal...
View ArticleNew Study Released: Mobile Use Has a Huge Impact on Brick and Mortar Stores
Performics released the results of its Mobile Search Insights study, and brick and mortar businesses may want to take notice. It seems mobile marketing could greatly affect your profits, marketing, and...
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